Some of the new
hashtags promotions that we created will be instrumental in making SWERVE
customers aware of its programs and perks. For example, #SWERVEfriend (a
promotional hashtag) will remind customers of SWERVE’s referral program. If
such hashtags create a trend, or become predominantly associated with SWERVE,
business will increase.
#SWERVEjourney, #SWERVEteering, #iSWERVEfor, and #SWERVEfam,
are among a few of the other hashtag promotions we envisioned being helpful in
promoting SWERVE and its founding principles.
We have further developed the idea of creating a more
sociable environment for the studio before and after cycling classes.
In observing the business models of other businesses and
companies, Amanda and I observed a collision between product and experience. For
example, Starbucks’ high premium is not only due to superior coffee quality,
but also because of the social experience sold with the cup. SWERVE already has
a social aspect intrinsically part of its business model: the friendly, team
competition, which is bred in the darkness and intensity of the spinning
studio. In engaging customers after each class, SWERVE’s already one-of-a-kind value
proposition will acquire an even more attractive spin.
Perhaps after-spin snacks and drinks at SWERVE’s smoothie
bar could act as a forum for ‘team’ interacting and socializing. More to come
on this idea later.
Written May 26, 2014
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