#success

How is SWERVE marketing effectively? In what ways could it improve? How does SWERVE’s marketing compare to its competitors, Soul Cycle, Fly Wheel, Barry’s Boot Camp, and City Row (to name a few)?

Amanda and I were delegated the task of answering such questions toward the end of the week. In this fast-paced day and age… or more simply stated, in this increasingly globalized/modernized society, technology is a critical factor in all sectors of entrepreneurialism and business. As a result, entrepreneurs and companies/businesses alike have become dependent upon a universal language that consists of “hashtags,” trends, mentions and search engine optimization tools.

Knowing this, Amanda and I decided to besiege SWERVE’s technology/social media front. We dissected SWERVE’s website, seeking out flaws which could create a potential disadvantage. We noticed a lack of emphasis placed on important aspects of SWERVE’s business model, such as its referral program. On SWERVE’s home page, four alternating slides advertise a few of SWERVE’s perks. First—a testimonial, next, their “SWERVE down the aisle” bridal program, an additional insignificant slide and lastly the referral program. When Amanda and I tried clicking on the “Bring a friend, ride for free” slide (referral program), it brought us to another page that was blank: there was absolutely zero content relating to the referral program… this was such a fixable flaw, which we were glad to find.

After going through the website, Amanda and I compared social media and blogging techniques of SWERVE with its competitors. Our work culminated in an official proposal for Eric (CEO). If SWERVE takes our suggestions, we think New Yorkers will swerve their way up from SOUL cycle to SWERVE fitness in no time.  

Written May 23, 2014

-- Upon looking at SWERVE’s website, we saw a change: the referral program slide made its way to the front!!! (Second slide, at least). It is really great to see that our work is valued, and taken seriously by an established, increasingly successful corporation in New York City!