Our first day at Swerve was energizing!
We arrived at the studio and were immediately introduced to the
President and COO of the company. We were connected to Swerve’s
Google drive folder, which means we now have constant access to excel spreadsheets
of data concerning Swerve’s marketing efforts. Next, Amanda and I were briefed
on Swerve’s founding principles— and brought up to date on their marketing
strategies.
Chelsea (COO) and Eric (CEO) identified our tasks/duties,
and goals to accomplish during our internship. Our assignment strictly pertains
to marketing; however, we will have ‘business lunches’ with Eric, JH and
Chelsea to learn more about the process of launching a startup (different
subjects will be discussed on given days).
After our introduction, Amanda and I ventured into the
streets of New York City to work on our first assignment. We spoke to doormen
about residential marketing, and established athletic studios about effective
marketing. In getting into the field, we
were able to collect valuable data concerning customer acquisition.
Swerve initially approached marketing/customer acquisition
through the dissemination of fliers in residential buildings. In interviewing
doormen in the neighborhood (“Flat Iron”), we learned that fliers are an
extremely ineffective form of advertisement. We made sure to tell Eric, JH and
Chelsea about this.
Through our interviews, we also learned about referral
programs and discounts for people living in the tri-state area. As a result of
our findings, Eric is looking into purchasing another chalkboard to promote
awareness about Swerve perks (i.e. 50% off for every person a standing customer
brings to Swerve).
Looks like we are swerving in the direction of success....
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