originality

We gave our social media proposal to Eric and I think it went really well. We spent almost 4 days creating what we thought was the best way for SWERVE to get more publicity and customers. About half of our information that we gathered was from the research we did on SWERVE competitors. We looked at what Soul Cycle posted such as pictures, hashtags, etc and adapted those for SWERVE instead. Many of those were very popular with Soul so we hope that they will bring the same popularity to SWERVE.

We also tried to think of some original ideas that SWERVE could start as well. One idea that I came up with was that SWERVE should make itself into more of a social scene. Because a huge majority of their clients are from 21-40 years old, I thought maybe they should open a bar after their last evening class. Everyone could stay after for some drinks and we could combine that with the team dynamic. For example, if green team wins, they could get discounted drinks that day. This would keep people at the studio longer and bring in more attention.

Eric seemed to really like our ideas especially the original ones. He said we touched on ideas they had never thought of. I hope that we were able to make an impact on SWERVE’s success.  

-Amanda and Marshall